brand storytellling | Vitamin C Creative

Catherine Carr

4 days ago5 min read

Finding the Emotional Focal Point of Your Brand: Determining Your Brand Archetype in 5 Steps

A systematic process to determining your brand archetype using category context and messaging, stakeholder, and customer themes.

Catherine Carr

Jun 207 min read

A Master Class in Brand from Cranium's Grand Poo Bah

These ideas aren't radical in and of themselves, but in our experience, sticking with them and pushing them far beyond the basics is.