#wordofmouthmarketing

Catherine Carr

Mar 21, 20205 min read

How To Stay Nimble With Your Brand and Content

Covid-19 has thrown us all for a loop. Here's a quick plan for keeping your brand and content in tune with the changing times.

Catherine Carr

May 21, 20196 min read

Hearing the Customer Voice

Customer segments can be unhelpfully broad. I prefer to focus on actual customers, and to hear their voice as authentically as possible.

Catherine Carr

Aug 20, 20172 min read

Eclipse Marketing: From Total Genius to Brand Blackout

How brands show their true colors, from crass to creative, during a big event like a total solar eclipse.

Catherine Carr

Sep 18, 20157 min read

Shameless Vote Rallying: A Step-By-Step Guide

Here's a systematic way to rally votes when you need to and strengthen your brand in the process.

Catherine Carr

Feb 14, 20154 min read

A Dozen Sweet Ways to Show Customers You Care

Building lasting relationships with your customers takes patience, consistency, and, yes, love. The little things go a long way.

Catherine Carr

Mar 7, 20123 min read

PEMCO Gets It!

They don't just say they are local; they live and breathe it, supporting and participating in our community in enthusiastic and fun ways.

Catherine Carr

Jun 12, 20113 min read

Glassybaby Shines

This brand has since grown on me like a cozy, flickering fire, and I've discovered that there's quite a bit more to the story.