#internalcommunications

Catherine Carr

Mar 21, 20205 min read

How To Stay Nimble With Your Brand and Content

Covid-19 has thrown us all for a loop. Here's a quick plan for keeping your brand and content in tune with the changing times.

Catherine Carr

May 21, 20196 min read

Hearing the Customer Voice

Customer segments can be unhelpfully broad. I prefer to focus on actual customers, and to hear their voice as authentically as possible.

Catherine Carr

Apr 23, 20182 min read

The PowerPoint Slide that Changed the Course of My Career

It's been 10 years, but I vividly remember sitting in my red-walled office at Cranium, laboring over this one slide.

Catherine Carr

Jan 4, 20173 min read

Ravensburger Brand Books

How we brought three distinct brands into focus and developed clear guidelines to inspire Ravensburger's team and partners.

Catherine Carr

Jul 15, 20162 min read

Tandem Brand Strategy

How we found the right balance between talking to health plans and resonating with consumers.

Catherine Carr

Jun 29, 20162 min read

Wheelhouse DMG Rebrand

How we helped a successful Seattle agency make the shift from search to a full suite of digital marketing services.

Catherine Carr

Apr 25, 20152 min read

Mumm Napa Brand Activation

How we translated a 200+-page agency strategy document into inspired expression across dozens of touchpoints for a revered wine brand.

Catherine Carr

Dec 2, 20141 min read

Brooks Run Signature

How we balanced science and experience to introduce a radical new way of designing, fitting, and merchandising running shoes.