Catherine Carr
Icertis Brand Strategy
How we helped a $1B tech pioneer elevate its brand and claim leadership to ward off increasing competition, paving the way to a future IPO.
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Catherine Carr
Apr 27, 20203 min read
Shift Brand Development
How we helped a team of passionate improvement experts clarify their organization's purpose and elevate its brand presence.
123 views0 comments
Catherine Carr
Mar 21, 20205 min read
How To Stay Nimble With Your Brand and Content
Covid-19 has thrown us all for a loop. Here's a quick plan for keeping your brand and content in tune with the changing times.
51 views0 comments
Catherine Carr
May 21, 20196 min read
Hearing the Customer Voice
Customer segments can be unhelpfully broad. I prefer to focus on actual customers, and to hear their voice as authentically as possible.
117 views0 comments
Catherine Carr
May 13, 20192 min read
PacSci "Be Curious" Campaign and Brand Activation
How we helped a Seattle icon introduce its refreshed brand to the community and elevate its powerful mission.
254 views0 comments
Catherine Carr
Apr 5, 20194 min read
Resourceful Brand Refresh
How we helped a respected HR services company differentiate itself in a crowded market and truly express its team's passion and expertise.
193 views0 comments
Catherine Carr
Jun 5, 20183 min read
Applying Archetype Theory to Develop Brand Voice
There's more than one way to be a Sage.
1,168 views0 comments
Catherine Carr
May 21, 20185 min read
How I Geek Out on Brand Archetype Theory
I always come in with an opinion, but I avoid pronouncements. I make sure the process is collaborative. Sometimes the results surprise me.
3,809 views1 comment
Catherine Carr
May 7, 20183 min read
Why I Geek Out on Brand Archetype Theory
The tool is powerful. I have never seen it not land. Every person gets engaged in the conversation, every time.
2,483 views1 comment
Catherine Carr
Apr 23, 20182 min read
The PowerPoint Slide that Changed the Course of My Career
It's been 10 years, but I vividly remember sitting in my red-walled office at Cranium, laboring over this one slide.
240 views0 comments
Catherine Carr
Feb 3, 20182 min read
CenterCard Brand and Content Development
How we helped a fintech startup articulate a fresh philosophy and pave the way to product launch with brand-driven content.
170 views0 comments
Catherine Carr
Oct 3, 20172 min read
Motif Coffee Brand and Visual Identity Development
How we brought a new home coffee brand to life, from sketchbook to shelf.
307 views0 comments
Catherine Carr
Mar 18, 20173 min read
Novinium Brand Strategy and Activation
How we helped the undisputed innovator in power cable rejuvenation expand their product offering and re-energize their communication.
226 views0 comments
Catherine Carr
Feb 18, 20173 min read
TeamChild Brand Inspiration
How we helped a Seattle nonprofit with a powerful mission find its voice.
47 views0 comments
Catherine Carr
Jan 4, 20173 min read
Ravensburger Brand Books
How we brought three distinct brands into focus and developed clear guidelines to inspire Ravensburger's team and partners.
349 views0 comments
Catherine Carr
Jul 15, 20162 min read
Tandem Brand Strategy
How we found the right balance between talking to health plans and resonating with consumers.
73 views0 comments
Catherine Carr
Jun 29, 20162 min read
Wheelhouse DMG Rebrand
How we helped a successful Seattle agency make the shift from search to a full suite of digital marketing services.
105 views0 comments
Catherine Carr
Jul 9, 20152 min read
BBVA Purpose Development
How we worked across time zones in two languages, under time pressure, to help a global bank become a purpose-driven organization.
75 views0 comments
Catherine Carr
Mar 15, 20152 min read
Meta Brand Strategy
How we helped a tech pioneer communicate leadership and neuroscience expertise in a secretive, rapidly evolving industry.
259 views0 comments
Catherine Carr
Dec 2, 20141 min read
Brooks Run Signature
How we balanced science and experience to introduce a radical new way of designing, fitting, and merchandising running shoes.
197 views0 comments
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