Catherine Carr
Blackbird Health Brand Strategy and Visual Identity Development
How we helped a healthcare startup with an inspiring mission claim an unmet category need and refocus its story and visual identity.
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Catherine Carr
Dec 17, 20234 min read
Vitamin C Holiday Gift Guide
For coffee lovers, color lovers, Cabernet lovers, cardio lovers, crossword lovers, and more...our favorite picks for 2021.
43 views0 comments
Catherine Carr
Nov 19, 20213 min read
Icertis Brand Strategy
How we helped a $1B tech pioneer elevate its brand and claim leadership to ward off increasing competition, paving the way to a future IPO.
116 views
Catherine Carr
May 13, 20192 min read
PacSci "Be Curious" Campaign and Brand Activation
How we helped a Seattle icon introduce its refreshed brand to the community and elevate its powerful mission.
256 views0 comments
Catherine Carr
Apr 5, 20194 min read
Resourceful Brand Refresh
How we helped a respected HR services company differentiate itself in a crowded market and truly express its team's passion and expertise.
195 views0 comments
Catherine Carr
Jun 5, 20183 min read
Applying Archetype Theory to Develop Brand Voice
There's more than one way to be a Sage.
1,168 views0 comments
Catherine Carr
May 21, 20185 min read
How I Geek Out on Brand Archetype Theory
I always come in with an opinion, but I avoid pronouncements. I make sure the process is collaborative. Sometimes the results surprise me.
3,821 views1 comment
Catherine Carr
May 7, 20183 min read
Why I Geek Out on Brand Archetype Theory
The tool is powerful. I have never seen it not land. Every person gets engaged in the conversation, every time.
2,486 views1 comment
Catherine Carr
Apr 23, 20182 min read
The PowerPoint Slide that Changed the Course of My Career
It's been 10 years, but I vividly remember sitting in my red-walled office at Cranium, laboring over this one slide.
240 views0 comments
Catherine Carr
Mar 18, 20173 min read
Novinium Brand Strategy and Activation
How we helped the undisputed innovator in power cable rejuvenation expand their product offering and re-energize their communication.
226 views0 comments
Catherine Carr
Feb 18, 20173 min read
TeamChild Brand Inspiration
How we helped a Seattle nonprofit with a powerful mission find its voice.
47 views0 comments
Catherine Carr
Aug 25, 20162 min read
Danaher Strategic Content Development
How we helped a Fortune 500 company elevate purpose, revitalize its web presence, and refocus language after a major divestiture.
157 views0 comments
Catherine Carr
Jul 9, 20152 min read
BBVA Purpose Development
How we worked across time zones in two languages, under time pressure, to help a global bank become a purpose-driven organization.
76 views0 comments
Catherine Carr
Jun 12, 20113 min read
Glassybaby Shines
This brand has since grown on me like a cozy, flickering fire, and I've discovered that there's quite a bit more to the story.
24 views0 comments
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