Catherine CarrNov 19, 20213 min readIcertis Brand StrategyHow we helped a $1B tech pioneer elevate its brand and claim leadership to ward off increasing competition, paving the way to a future IPO.
Catherine CarrApr 27, 20203 min readShift Brand DevelopmentHow we helped a team of passionate improvement experts clarify their organization's purpose and elevate its brand presence.
Catherine CarrApr 5, 20194 min readResourceful Brand RefreshHow we helped a respected HR services company differentiate itself in a crowded market and truly express its team's passion and expertise.
Catherine CarrApr 23, 20182 min readThe PowerPoint Slide that Changed the Course of My CareerIt's been 10 years, but I vividly remember sitting in my red-walled office at Cranium, laboring over this one slide.
Catherine CarrOct 3, 20172 min readMotif Coffee Brand and Visual Identity DevelopmentHow we brought a new home coffee brand to life, from sketchbook to shelf.
Catherine CarrMar 18, 20173 min readNovinium Brand Strategy and ActivationHow we helped the undisputed innovator in power cable rejuvenation expand their product offering and re-energize their communication.
Catherine CarrJan 4, 20173 min readRavensburger Brand BooksHow we brought three distinct brands into focus and developed clear guidelines to inspire Ravensburger's team and partners.
Catherine CarrApr 25, 20152 min readMumm Napa Brand ActivationHow we translated a 200+-page agency strategy document into inspired expression across dozens of touchpoints for a revered wine brand.