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Catherine Carr
2 days ago5 min read
Archon Brand Strategy
How we helped a gaming analytics powerhouse set the stage for future growth with an impactful new brand identity.
6 views0 comments
Catherine Carr
Nov 19, 20243 min read
Blackbird Health Brand Strategy and Visual Identity Development
How we helped a healthcare startup with an inspiring mission claim an unmet category need and refocus its story and visual identity.
12 views0 comments
Catherine Carr
Mar 21, 20205 min read
How To Stay Nimble With Your Brand and Content
Covid-19 has thrown us all for a loop. Here's a quick plan for keeping your brand and content in tune with the changing times.
51 views0 comments
Catherine Carr
May 21, 20196 min read
Hearing the Customer Voice
Customer segments can be unhelpfully broad. I prefer to focus on actual customers, and to hear their voice as authentically as possible.
117 views0 comments
Catherine Carr
May 13, 20192 min read
PacSci "Be Curious" Campaign and Brand Activation
How we helped a Seattle icon introduce its refreshed brand to the community and elevate its powerful mission.
266 views0 comments
Catherine Carr
Oct 3, 20172 min read
Motif Coffee Brand and Visual Identity Development
How we brought a new home coffee brand to life, from sketchbook to shelf.
311 views0 comments
Catherine Carr
Feb 18, 20173 min read
TeamChild Brand Inspiration
How we helped a Seattle nonprofit with a powerful mission find its voice.
47 views0 comments
Catherine Carr
Jan 4, 20173 min read
Ravensburger Brand Books
How we brought three distinct brands into focus and developed clear guidelines to inspire Ravensburger's team and partners.
353 views0 comments
Catherine Carr
Apr 25, 20152 min read
Mumm Napa Brand Activation
How we translated a 200+-page agency strategy document into inspired expression across dozens of touchpoints for a revered wine brand.
266 views0 comments
Catherine Carr
Mar 15, 20152 min read
Meta Brand Strategy
How we helped a tech pioneer communicate leadership and neuroscience expertise in a secretive, rapidly evolving industry.
262 views0 comments
Catherine Carr
Dec 2, 20141 min read
Brooks Run Signature
How we balanced science and experience to introduce a radical new way of designing, fitting, and merchandising running shoes.
199 views0 comments
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