Catherine Carr
Finding the Emotional Focal Point of Your Brand: Determining Your Brand Archetype in 5 Steps
A systematic process to determining your brand archetype using category context and messaging, stakeholder, and customer themes.
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Catherine Carr
Jun 207 min read
A Master Class in Brand from Cranium's Grand Poo Bah
These ideas aren't radical in and of themselves, but in our experience, sticking with them and pushing them far beyond the basics is.
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Catherine Carr
Dec 17, 20234 min read
Vitamin C Holiday Gift Guide
For coffee lovers, color lovers, Cabernet lovers, cardio lovers, crossword lovers, and more...our favorite picks for 2021.
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Catherine Carr
Mar 21, 20205 min read
How To Stay Nimble With Your Brand and Content
Covid-19 has thrown us all for a loop. Here's a quick plan for keeping your brand and content in tune with the changing times.
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Catherine Carr
May 21, 20196 min read
Hearing the Customer Voice
Customer segments can be unhelpfully broad. I prefer to focus on actual customers, and to hear their voice as authentically as possible.
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Catherine Carr
Jun 5, 20183 min read
Applying Archetype Theory to Develop Brand Voice
There's more than one way to be a Sage.
1,168 views0 comments
Catherine Carr
May 21, 20185 min read
How I Geek Out on Brand Archetype Theory
I always come in with an opinion, but I avoid pronouncements. I make sure the process is collaborative. Sometimes the results surprise me.
3,809 views1 comment
Catherine Carr
May 7, 20183 min read
Why I Geek Out on Brand Archetype Theory
The tool is powerful. I have never seen it not land. Every person gets engaged in the conversation, every time.
2,483 views1 comment
Catherine Carr
Apr 23, 20182 min read
The PowerPoint Slide that Changed the Course of My Career
It's been 10 years, but I vividly remember sitting in my red-walled office at Cranium, laboring over this one slide.
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Catherine Carr
Aug 20, 20172 min read
Eclipse Marketing: From Total Genius to Brand Blackout
How brands show their true colors, from crass to creative, during a big event like a total solar eclipse.
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Catherine Carr
Feb 15, 20174 min read
Vitamin C Spreads the Love
Here are a few amazing things I've learned from my clients that I think everyone should know about.
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Catherine Carr
Jan 4, 20171 min read
Creative Client Gifts
Each year, I enjoy thinking of creative presents to showcase my work and delight my clients.
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Catherine Carr
Jan 15, 20166 min read
What Made "I Have a Dream" Such a Perfect Speech
A closer look at one of the greatest speeches in American history offers inspiration for anyone trying to motivate a crowd.
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Catherine Carr
Dec 16, 20154 min read
The Powerful Theme that Defined 2015
Over and over, I saw it. Flow--the removal of friction, the heightened state of creativity and expression, fluidity of experience.
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Catherine Carr
Sep 18, 20157 min read
Shameless Vote Rallying: A Step-By-Step Guide
Here's a systematic way to rally votes when you need to and strengthen your brand in the process.
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Catherine Carr
Feb 16, 20154 min read
10 Lessons Every Presenter Can Learn from America's Most Iconic Speech
Abraham Lincoln's Gettysburg Address is more than a venerable piece of history--it's a master class on presenting a poised, powerful speech.
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Catherine Carr
Feb 14, 20154 min read
A Dozen Sweet Ways to Show Customers You Care
Building lasting relationships with your customers takes patience, consistency, and, yes, love. The little things go a long way.
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Catherine Carr
May 12, 20144 min read
How to Choose the Right Photographs for Your Brand
Many brand presentations incorporate photographs of some kind--though there's an art to choosing and using them well.
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Catherine Carr
Apr 17, 20144 min read
Make Your Presentations Poetic
We depend on presentations to document details and dictate discussion, but we don't always think of them as "inspirational." But we should.
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