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Vontier Strategic Content Development
How we brought a new industrial technology brand to life with a fresh voice, vocabulary, and story.
Catherine Carr
Mar 124 min read
6 views
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Guidewheel Brand and Messaging Development
How we helped a pioneering IoT startup develop simplified, high-impact messaging for customers and employees in time for a major launch.
Catherine Carr
Mar 44 min read
8 views
0 comments


Archon Brand Strategy
How we helped a gaming analytics powerhouse set the stage for future growth with an impactful new brand identity.
Catherine Carr
Jan 295 min read
16 views
0 comments


Trying on Brand Archetypes with Messaging Concepts
Sample messaging can illustrate how brand archetypes can come to life. See how we explored concepts for BBVA’s purpose inspired by Explorer,
Catherine Carr
Nov 22, 20243 min read
11 views
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Blackbird Health Brand Strategy and Visual Identity Development
How we helped a healthcare startup with an inspiring mission claim an unmet category need and refocus its story and visual identity.
Catherine Carr
Nov 19, 20243 min read
17 views
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Icertis Brand Strategy
How we helped a $1B tech pioneer elevate its brand and claim leadership to ward off increasing competition, paving the way to a future IPO.
Catherine Carr
Nov 19, 20213 min read
122 views


Shift Brand Development
How we helped a team of passionate improvement experts clarify their organization's purpose and elevate its brand presence.
Catherine Carr
Apr 27, 20203 min read
130 views
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PacSci "Be Curious" Campaign and Brand Activation
How we helped a Seattle icon introduce its refreshed brand to the community and elevate its powerful mission.
Catherine Carr
May 13, 20192 min read
276 views
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Resourceful Brand Refresh
How we helped a respected HR services company differentiate itself in a crowded market and truly express its team's passion and expertise.
Catherine Carr
Apr 5, 20194 min read
196 views
0 comments


CenterCard Brand and Content Development
How we helped a fintech startup articulate a fresh philosophy and pave the way to product launch with brand-driven content.
Catherine Carr
Feb 3, 20182 min read
173 views
0 comments


Motif Coffee Brand and Visual Identity Development
How we brought a new home coffee brand to life, from sketchbook to shelf.
Catherine Carr
Oct 3, 20172 min read
312 views
0 comments


Novinium Brand Strategy and Activation
How we helped the undisputed innovator in power cable rejuvenation expand their product offering and re-energize their communication.
Catherine Carr
Mar 18, 20173 min read
227 views
0 comments


TeamChild Brand Inspiration
How we helped a Seattle nonprofit with a powerful mission find its voice.
Catherine Carr
Feb 18, 20173 min read
47 views
0 comments


Ravensburger Brand Books
How we brought three distinct brands into focus and developed clear guidelines to inspire Ravensburger's team and partners.
Catherine Carr
Jan 4, 20173 min read
354 views
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Danaher Strategic Content Development
How we helped a Fortune 500 company elevate purpose, revitalize its web presence, and refocus language after a major divestiture.
Catherine Carr
Aug 25, 20162 min read
158 views
0 comments


Tandem Brand Strategy
How we found the right balance between talking to health plans and resonating with consumers.
Catherine Carr
Jul 15, 20162 min read
73 views
0 comments


Wheelhouse DMG Rebrand
How we helped a successful Seattle agency make the shift from search to a full suite of digital marketing services.
Catherine Carr
Jun 29, 20162 min read
107 views
0 comments


BBVA Purpose Development
How we worked across time zones in two languages, under time pressure, to help a global bank become a purpose-driven organization.
Catherine Carr
Jul 9, 20152 min read
78 views
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Mumm Napa Brand Activation
How we translated a 200+-page agency strategy document into inspired expression across dozens of touchpoints for a revered wine brand.
Catherine Carr
Apr 25, 20152 min read
266 views
0 comments


Meta Brand Strategy
How we helped a tech pioneer communicate leadership and neuroscience expertise in a secretive, rapidly evolving industry.
Catherine Carr
Mar 15, 20152 min read
266 views
0 comments
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