Catherine Carr
Trying on Brand Archetypes with Messaging Concepts
Sample messaging can illustrate how brand archetypes can come to life. See how we explored concepts for BBVA’s purpose inspired by Explorer,
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Catherine Carr
Nov 193 min read
Blackbird Health Brand Strategy and Visual Identity Development
How we helped a healthcare startup with an inspiring mission claim an unmet category need and refocus its story and visual identity.
9 views0 comments
Catherine Carr
Nov 125 min read
Finding the Emotional Focal Point of Your Brand: Determining Your Brand Archetype in 5 Steps
A systematic process to determining your brand archetype using category context and messaging, stakeholder, and customer themes.
9 views0 comments
Catherine Carr
Oct 296 min read
Finding the Emotional Focal Point of Your Brand: A Deep Dive on Brand Archetype Fundamentals
A deep dive on brand archetypes, one of the best, most effective, and fun ways to build a strong emotional connection with your audience.
22 views0 comments
Catherine Carr
Jun 207 min read
A Master Class in Brand from Cranium's Grand Poo Bah
These ideas aren't radical in and of themselves, but in our experience, sticking with them and pushing them far beyond the basics is.
20 views0 comments
Catherine Carr
Dec 17, 20234 min read
Vitamin C Holiday Gift Guide
For coffee lovers, color lovers, Cabernet lovers, cardio lovers, crossword lovers, and more...our favorite picks for 2021.
43 views0 comments
Catherine Carr
Nov 19, 20213 min read
Icertis Brand Strategy
How we helped a $1B tech pioneer elevate its brand and claim leadership to ward off increasing competition, paving the way to a future IPO.
116 views
Catherine Carr
Apr 27, 20203 min read
Shift Brand Development
How we helped a team of passionate improvement experts clarify their organization's purpose and elevate its brand presence.
124 views0 comments
Catherine Carr
Mar 21, 20205 min read
How To Stay Nimble With Your Brand and Content
Covid-19 has thrown us all for a loop. Here's a quick plan for keeping your brand and content in tune with the changing times.
51 views0 comments
Catherine Carr
May 21, 20196 min read
Hearing the Customer Voice
Customer segments can be unhelpfully broad. I prefer to focus on actual customers, and to hear their voice as authentically as possible.
117 views0 comments
Catherine Carr
May 13, 20192 min read
PacSci "Be Curious" Campaign and Brand Activation
How we helped a Seattle icon introduce its refreshed brand to the community and elevate its powerful mission.
256 views0 comments
Catherine Carr
Apr 5, 20194 min read
Resourceful Brand Refresh
How we helped a respected HR services company differentiate itself in a crowded market and truly express its team's passion and expertise.
195 views0 comments
Catherine Carr
Jun 5, 20183 min read
Applying Archetype Theory to Develop Brand Voice
There's more than one way to be a Sage.
1,168 views0 comments
Catherine Carr
May 21, 20185 min read
How I Geek Out on Brand Archetype Theory
I always come in with an opinion, but I avoid pronouncements. I make sure the process is collaborative. Sometimes the results surprise me.
3,820 views1 comment
Catherine Carr
May 7, 20183 min read
Why I Geek Out on Brand Archetype Theory
The tool is powerful. I have never seen it not land. Every person gets engaged in the conversation, every time.
2,483 views1 comment
Catherine Carr
Apr 23, 20182 min read
The PowerPoint Slide that Changed the Course of My Career
It's been 10 years, but I vividly remember sitting in my red-walled office at Cranium, laboring over this one slide.
240 views0 comments
Catherine Carr
Feb 3, 20182 min read
CenterCard Brand and Content Development
How we helped a fintech startup articulate a fresh philosophy and pave the way to product launch with brand-driven content.
172 views0 comments
Catherine Carr
Oct 3, 20172 min read
Motif Coffee Brand and Visual Identity Development
How we brought a new home coffee brand to life, from sketchbook to shelf.
307 views0 comments
Catherine Carr
Aug 20, 20172 min read
Eclipse Marketing: From Total Genius to Brand Blackout
How brands show their true colors, from crass to creative, during a big event like a total solar eclipse.
68 views0 comments
Catherine Carr
Mar 18, 20173 min read
Novinium Brand Strategy and Activation
How we helped the undisputed innovator in power cable rejuvenation expand their product offering and re-energize their communication.
226 views0 comments
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